April 16, 2026
Journalists at ZAXID.NET have looked into how the approach to housing for students is changing, and why parents are increasingly choosing to buy a home near the university instead of renting.
Renting does not offer predictability: prices change, good options disappear quickly and arrangements are rarely designed for the long term. Owning a home, on the other hand, provides stability, clear conditions and the freedom to arrange the space to suit yourself. For parents, it is also reassurance about their child's safety and living conditions.
Location becomes a key factor. Proximity to the university is not only convenient — it also saves time, brings flexibility to the daily schedule and reduces dependence on transport. That is why demand is shifting toward established educational and youth-oriented districts.
In our Big Ben residential complex we have taken this need into account: we have created a thoughtful infrastructure, ensured convenient connections to the city and developed a modern housing format suitable both for studying and for living. The location next to UCU only reinforces this value. An active environment of students and young professionals is taking shape here; all the necessary infrastructure is in place and the demand for housing is stable — whether for living or for investment. Sales in the second phase are now open, offering an opportunity to choose optimal layouts at starting-price terms.
Safety also plays an important role in the Big Ben living environment — access control, video surveillance, a closed territory and well-designed public spaces. These are already basic housing requirements, especially when it comes to a first independent living experience.
Buying a home during studies is not a temporary decision but an investment. After graduation, such a property can be used for personal living, rented out or sold. That is why more and more families are choosing this approach as more rational and long-term.
