How to choose a premise for a store?

Types of commercial real estate for a store

There are different types of shop premises. The most popular are the following:

1. Selling spot in a shopping mall. It has several indisputable advantages: high daily customer traffic, not having to solve the issue of utility systems on your own, less trouble with safety, filling capacity and a uniform design style. Trading in the shopping centre is best for brand shops, elite alcohol shops, various souvenirs, sweets. The location of the point is very important. The best place is at the entrance.
2. Stand-alone building. The advantage for such stores is that they are not tied to other objects, so you can choose any design and arrange the showcase as you like. And you can always choose almost any location by finding a place far from your competitors. You can also use different methods to attract customers and set your own schedule. The disadvantages of these stores are the high cost of such premises, as well as possible difficulties with connecting utilities.
3. Non-residential premises on the ground floor of a multi-storey building. The undoubted advantage of such a retail outlet is a large number of potential buyers in the immediate vicinity. Usually there are grocery stores or pastry shops on the ground floors of residential buildings. When locals need food or sweets, they do not always want to go to the supermarket, so they can go shopping at the store in their home. The advantage for the store owner is that he can set relatively high prices, and customers will still come. If you need non-residential premises in a new residential complex, you should pay attention to new buildings, put into operation by RIEL Real Estate Corporation.

Selling spot location

The correct location of a shop is at least 80% of success. It is necessary to plan a retail outlet considering the specifics of the offered product, so placement tips will differ depending on the products, pricing policy, etc. For example, a small store that sells alcohol and staple foods is perfect for almost any dormitory district. Prices in such stores are not necessarily the lowest in the city, and the assortment plays an important role. The bigger it is, the better.

If we take, for example, a store selling elite lingerie or jewellery, the object should be located in the central part of the city, on a street with high customer traffic. Real estate for shops in Kyiv and other large Ukrainian cities is presented in large quantities, so it will not be difficult to find a suitable object.

When studying the area of the city, one should take into account the demographic situation. It is necessary to analyse the population of a particular area, see what are the competitors nearby and only then choose a suitable place. Important: do not place a retail outlet in the recess of residential blocks or on the second floors, because many are just too lazy to climb the stairs, and people of age will never drop at such a shop at all.

It is of critical importance that there is a parking lot near the store. It is also worth paying attention to public transport stops. If we mean Kyiv or any other city with a metro, the most profitable points of sale are in the immediate vicinity of metro stations.

Customer traffic assessment

When choosing various premises for a store, it is important to assess not just the traffic of people, but the number of potential buyers. A simple example: a store sells children’s clothes and toys. In this case, the store owner should be interested in the number of families with children passing the store by every day. Of course, sometimes retirees can come in to buy a gift for their grandson or granddaughter. But first of all, mothers with children come to children's stores. So, the store owner should be interested in families with children.

Other important features to consider while choosing room for a store

These important characteristics include:

• The buildings overall condition.
• Connection to utility systems.
• Room area and layout.
• Room inner condition.
• Cost.

Regarding how much the premises for a store cost, there is a wide price range. First of all, the location affects the price. The cheapest are small non-residential premises in residential complexes.